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    Insights on growth, RevOps, AI and digital innovation.

    Explore expert insights, practical strategies, and the latest trends in RevOps, HubSpot, AI, and B2B growth. Stay ahead with actionable ideas to scale smarter and faster.
    SEO

    How to Measure and Improve AEO Performance in 2025

    Search is no longer a list of links. In 2025, brands are competing for visibility inside AI-generated answers — where context, ...
    B2B Marketing

    Building a Full Funnel Demand Generation System

    Ashish Shetty 5 mins
    Learn how to build a full funnel demand generation system that connects awareness, consideration, and conversion into one continuous engine using data, automation, and RevOps alignment.
    B2B Marketing

    How to Audit Your Marketing Data for Accuracy and Insight

    Ashish Shetty 5 mins
    Learn how to audit your marketing data for accuracy, consistency, and insight. Improve reporting, forecasting, and decision quality with a structured data audit process.
    B2B Marketing

    How to Combine Google and LinkedIn Ads for B2B Revenue Growth

    Ashish Shetty 5 mins
    Learn how to combine Google and LinkedIn Ads for B2B growth. Build a multi-channel ad strategy that drives awareness, captures demand, and converts qualified leads efficiently.
    B2B Marketing

    The Essential Guide to Multi-Touch Attribution in B2B

    Ashish Shetty 6 mins
    Learn how multi-touch attribution connects marketing to revenue in B2B. Explore attribution models, challenges, and best practices for accurate performance measurement.
    B2B Marketing

    The Complete Guide to B2B Demand Generation

    Ashish Shetty 7 mins
    Learn how to build a B2B demand generation engine that drives predictable pipeline growth. Step-by-step guide with KPIs and sales alignment.
    B2B Marketing

    RevOps KPIs: Metrics That Drive B2B Growth

    Ashish Shetty 8 mins
    Learn which RevOps metrics matter most. Track CAC, LTV, pipeline velocity, and attribution across teams for predictable revenue growth.
    HubSpot

    Pipeline Attribution in HubSpot: Measure Demand Gen ROI with Clarity

    Ashish Shetty 8 mins
    Learn how to use multi touch attribution models and HubSpot dashboards to measure demand generation ROI and fund the channels that create real pipeline.
    B2B Marketing

    Multi Channel Demand Generation Strategy for B2B SaaS Growth

    Ashish Shetty 8 mins
    Build cohesive multi channel campaigns across LinkedIn, email, Google Ads, and webinars. Use our framework to generate qualified pipeline and scale B2B growth.
    B2B Marketing

    Sales and Marketing Alignment for ABM Success in B2B

    Ashish Shetty 8 mins
    Learn how to align sales and marketing for ABM success. Build shared goals, data systems, and outreach cadence using HubSpot and practical RevOps strategy.
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