Go-To-Market Strategy and ABM
We help B2B companies define their ideal customers, craft clear value propositions, and run targeted account-based campaigns that convert awareness into pipeline.
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Why a Go-To-Market Strategy Matters
A Go-To-Market plan should not sit in a presentation deck. It should be a living framework that aligns marketing, sales, and product teams around one goal—revenue.
Digitalscouts builds practical Go-To-Market strategies and Account-Based Marketing programs that identify your best-fit accounts, personalise engagement, and drive measurable outcomes.
The Problem We Solve
B2B teams often struggle to launch or scale effectively because of:
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Unclear target audiences and value propositions
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Disconnected campaigns between marketing and sales
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Low engagement from high-value accounts
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No clear way to measure ROI across the funnel
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Missed opportunities from generic outreach
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What We Deliver
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Go-To-Market Framework
- ICP definition and segmentation
- Positioning and offer matrix
- Messaging playbook and campaign calendar
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Account-Based Marketing Setup
- Account tiering and target list creation
- ABM workflow design in HubSpot
- Personalised content and outreach sequences
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Enablement and Reporting
- Shared dashboards for marketing and sales
- ABM attribution and ROI tracking
- Alignment workshops and training sessions
What You Get
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A complete GTM and ABM strategy tailored to your business goals
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Clarity on who to target, how to reach them, and what to say
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Alignment between marketing, sales, and product teams
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A data-driven framework that scales as you grow
Results You Can Expect
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Increased engagement from key accounts
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Higher conversion rates and deal velocity
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Improved collaboration between marketing and sales
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Clear ROI visibility across the full funnel
Built on Trust. Backed by Results.
Here’s what growth-minded leaders say about working with Digitalscouts.
The Digitalscouts team were a pleasure to deal with and no question was too stupid. They became an extension of our team, integrating our systems with custom-built API’s, and helped to migrate our website and assist with lead generation.
The Digitalscouts team combines solid marketing expertise with deep HubSpot knowledge. They listen, respond quickly, and deliver cost-effective solutions that work. Their ability to turn challenges into simple, practical outcomes sets them apart.
Digitalscouts team helped us with our digital marketing, website and SEO delivering outstanding results. The team was always willing and ready to go the extra mile and we cannot wait to get them back in on our next project.
Digitalscouts delivered an excellent website build on HubSpot CMS. The team hit the brief exactly, communicated clearly, and turned it around quickly with clean, efficient implementation. We would definitely recommend them for similar projects.
The Digitalscouts team brought deep HubSpot expertise to our project, helping us set up custom integrations, tailored marketing and sales workflows, and reporting aligned with our specific business needs.
Our knowledge base was underutilized—until Digital Scouts stepped in. The team delivered exactly what was promised, with no overpromising or underdelivering. Their work was strategic, efficient, and executed flawlessly.
The Digitalscouts team helped us with a complex HubSpot and Sage ERP integration. Their deep HubSpot expertise was crucial to the project’s success. Professional, communicative, and collaborative. Highly recommended.
The Digitalscouts team turned around our HubSpot in six weeks. In three days they identified the critical issues, set a clear plan, and kept us updated. We now trust our data, reporting works, and integrations run smoothly. We would gladly work with them again.
Digitalscouts was on time and on budget. They added features that made the webpage come alive and checked if we wanted that extra touch. Creative thinkers who listen then implement, not robotic. Great collaborative partners.
The DigitalScouts team helped us automate workflows and create custom quote forms that fit our needs perfectly. They were responsive, efficient, and professional throughout the process. We’re already looking forward to working with them again.
Why Digitalscouts
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Book a Discovery Call
We help businesses like yours unlock measurable results and achieve a positive ROI through smarter strategies, automation, and RevOps alignment. Tell us about your goals, and let’s explore how we can work together to achieve them.
