Website and Conversion Optimisation
We design, develop, test, and optimise websites and landing pages that convert visitors into qualified leads through clear messaging, intuitive UX, and data-driven insights.
Our Website Design & CRO Process
We blend design, data, and experimentation to build and improve websites that grow with your business.
Why Website Design and Optimisation Matter
A website should not just look good — it should perform.
Digitalscouts builds and refines websites that combine strategic design, storytelling, and analytics to convert traffic into pipeline. Using HubSpot, UX best practices, and conversion testing, we create experiences that inspire trust and action.
Ready to turn your website into a growth channel?
Let’s design or optimise a website that converts more visitors into qualified leads.
The Problem We Solve
Many websites attract visitors but fail to generate results. Common issues include:
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Outdated or unclear design that doesn’t guide users
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Weak messaging or poor page structure
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Slow loading times and technical friction
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Poor mobile experience or accessibility gaps
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No data or testing process to validate changes
We design, rebuild, and optimise websites that are fast, clear, and built for measurable performance.
What We Deliver
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Design and Development
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New website or landing page design built for conversion
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UX and visual design that reflect your brand
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Responsive development for mobile and desktop
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Conversion Research and Strategy
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User journey mapping and analytics review
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Conversion-focused copy and layout guidelines
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CRO testing framework and prioritised roadmap
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Performance and Enablement
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Heatmap and behaviour tracking setup
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Ongoing optimisation and reporting
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Insights and recommendations for continuous improvement
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What You Get
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A high-performing website built to attract and convert
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Fast, accessible pages that deliver a seamless experience
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Continuous testing and improvement for higher ROI
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Actionable data that guides long-term growth
Results You Can Expect
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Higher conversion rates and lead quality
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Faster load times and better UX engagement
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Lower acquisition costs through improved efficiency
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Measurable growth backed by analytics
Built on Trust. Backed by Results.
Here’s what growth-minded leaders say about working with Digitalscouts.
The Digitalscouts team were a pleasure to deal with and no question was too stupid. They became an extension of our team, integrating our systems with custom-built API’s, and helped to migrate our website and assist with lead generation.
The Digitalscouts team combines solid marketing expertise with deep HubSpot knowledge. They listen, respond quickly, and deliver cost-effective solutions that work. Their ability to turn challenges into simple, practical outcomes sets them apart.
Digitalscouts team helped us with our digital marketing, website and SEO delivering outstanding results. The team was always willing and ready to go the extra mile and we cannot wait to get them back in on our next project.
Digitalscouts delivered an excellent website build on HubSpot CMS. The team hit the brief exactly, communicated clearly, and turned it around quickly with clean, efficient implementation. We would definitely recommend them for similar projects.
The Digitalscouts team brought deep HubSpot expertise to our project, helping us set up custom integrations, tailored marketing and sales workflows, and reporting aligned with our specific business needs.
Our knowledge base was underutilized—until Digital Scouts stepped in. The team delivered exactly what was promised, with no overpromising or underdelivering. Their work was strategic, efficient, and executed flawlessly.
The Digitalscouts team helped us with a complex HubSpot and Sage ERP integration. Their deep HubSpot expertise was crucial to the project’s success. Professional, communicative, and collaborative. Highly recommended.
The Digitalscouts team turned around our HubSpot in six weeks. In three days they identified the critical issues, set a clear plan, and kept us updated. We now trust our data, reporting works, and integrations run smoothly. We would gladly work with them again.
Digitalscouts was on time and on budget. They added features that made the webpage come alive and checked if we wanted that extra touch. Creative thinkers who listen then implement, not robotic. Great collaborative partners.
The DigitalScouts team helped us automate workflows and create custom quote forms that fit our needs perfectly. They were responsive, efficient, and professional throughout the process. We’re already looking forward to working with them again.
Why Digitalscouts
Frequently Asked Questions
Both. We design new websites from the ground up or improve your current site through data-driven optimisation.
We primarily design and optimise websites on HubSpot CMS, but also work with WordPress, Webflow and other modern CMS platforms.
Yes. We ensure every form and page syncs seamlessly with HubSpot for tracking and reporting.
Yes. We write conversion-focused copy and value propositions aligned with your brand positioning.
Book a Discovery Call
We help businesses like yours unlock measurable results and achieve a positive ROI through smarter strategies, automation, and RevOps alignment. Tell us about your goals, and let’s explore how we can work together to achieve them.

