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    Insights on growth, RevOps, AI and digital innovation.

    Explore expert insights, practical strategies, and the latest trends in RevOps, HubSpot, AI, and B2B growth. Stay ahead with actionable ideas to scale smarter and faster.
    SEO

    How to Measure and Improve AEO Performance in 2025

    Search is no longer a list of links. In 2025, brands are competing for visibility inside AI-generated answers — where context, ...
    B2B Marketing

    How to Audit Your Marketing Data for Accuracy and Insight

    Ashish Shetty 5 mins
    Learn how to audit your marketing data for accuracy, consistency, and insight. Improve reporting, forecasting, and decision quality with a structured data audit process.
    B2B Marketing

    The Essential Guide to Multi-Touch Attribution in B2B

    Ashish Shetty 6 mins
    Learn how multi-touch attribution connects marketing to revenue in B2B. Explore attribution models, challenges, and best practices for accurate performance measurement.