Insights on growth, RevOps, AI and digital innovation.

Explore expert insights, practical strategies, and the latest trends in RevOps, HubSpot, AI, and B2B growth. Stay ahead with actionable ideas to scale smarter and faster.

How to Measure and Improve AEO Performance in 2025

Search is no longer a list of links. In 2025, brands are competing for visibility inside AI-generated answers — where context, ...

Inbound vs Outbound: Balancing Your B2B Demand Generation

Ashish Shetty

Learn how to balance inbound and outbound marketing for B2B pipeline growth. A framework to combine content and prospecting for predictable demand.

Lead Scoring and Nurture Flows for B2B Pipeline Growth

Ashish Shetty

Learn how to build a lead scoring model and nurture automation in HubSpot. Turn engagement into qualified pipeline and improve MQL to SQL conversion.

Measuring AEO Success: Track Visibility and ROI in AI Search

Ashish Shetty

Learn how to measure AEO performance. Track AI search visibility, content authority, and ROI to connect Answer Engine Optimisation with real business growth.

HubSpot Integration Audits: How to Fix Sync Errors Across Systems

Ashish Shetty

Learn how to fix HubSpot integration and sync issues. Step-by-step guide to troubleshooting API errors, field mapping, and connected systems.

Paid Media for Demand Generation: A B2B Guide

Ashish Shetty

Learn how to use paid media for demand generation, not just leads. Discover LinkedIn Ads strategies and a framework for sustainable B2B pipeline growth.