Insights on growth, RevOps, AI and digital innovation.

Explore expert insights, practical strategies, and the latest trends in RevOps, HubSpot, AI, and B2B growth. Stay ahead with actionable ideas to scale smarter and faster.

How Structured Data Improves B2B Content Visibility

Search is no longer a list of blue links. Artificial intelligence now analyses meaning, intent, and relationships between ...

AI in Marketing Operations: Practical Use Cases

Ashish Shetty

Learn real use cases for AI in marketing operations. Automate workflows, clean data, and personalise content to save hours each week.

CRO and AEO: Optimise for Humans and AI Search

Ashish Shetty

Learn how CRO and AEO work together. Create clear, user-first content that improves conversion and visibility in AI-powered search results.

How to Fix Leaky Funnels with CRO: From Traffic to Pipeline

Ashish Shetty

Learn how to fix leaky funnels with CRO. Identify drop-off points, improve lead nurturing, and align marketing and sales for more pipeline growth.

RevOps KPIs: Metrics That Drive B2B Growth

Ashish Shetty

Learn which RevOps metrics matter most. Track CAC, LTV, pipeline velocity, and attribution across teams for predictable revenue growth.

Salesforce to HubSpot Migration Checklist: What You Need to Know

Ashish Shetty

Moving from Salesforce to HubSpot? Follow this step-by-step CRM migration guide to map data, rebuild workflows, and ensure a smooth transition.

10 Signs Your HubSpot Portal Needs an Optimisation Audit

Ashish Shetty

Spot the signs your HubSpot portal needs an optimisation audit. Fix data, workflow, and reporting issues to improve CRM performance and team efficiency.