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    Insights on growth, RevOps, AI and digital innovation.

    Explore expert insights, practical strategies, and the latest trends in RevOps, HubSpot, AI, and B2B growth. Stay ahead with actionable ideas to scale smarter and faster.
    AEO

    How Structured Data Improves B2B Content Visibility

    Search is no longer a list of blue links. Artificial intelligence now analyses meaning, intent, and relationships between ...
    HubSpot

    Common HubSpot Integration Mistakes and How to Avoid Them

    Ashish Shetty 6 mins
    Learn the most common HubSpot integration mistakes and how to avoid data sync issues. Improve data accuracy, reporting, and RevOps alignment with clean and reliable integrations.
    B2B Marketing

    Building a Full Funnel Demand Generation System

    Ashish Shetty 5 mins
    Learn how to build a full funnel demand generation system that connects awareness, consideration, and conversion into one continuous engine using data, automation, and RevOps alignment.
    B2B Marketing

    How to Audit Your Marketing Data for Accuracy and Insight

    Ashish Shetty 5 mins
    Learn how to audit your marketing data for accuracy, consistency, and insight. Improve reporting, forecasting, and decision quality with a structured data audit process.
    B2B Marketing

    How to Combine Google and LinkedIn Ads for B2B Revenue Growth

    Ashish Shetty 5 mins
    Learn how to combine Google and LinkedIn Ads for B2B growth. Build a multi-channel ad strategy that drives awareness, captures demand, and converts qualified leads efficiently.
    B2B Marketing

    The Essential Guide to Multi-Touch Attribution in B2B

    Ashish Shetty 6 mins
    Learn how multi-touch attribution connects marketing to revenue in B2B. Explore attribution models, challenges, and best practices for accurate performance measurement.
    Website

    How to Redesign a B2B Website Without Losing SEO Authority

    Ashish Shetty 6 mins
    A complete guide to B2B website redesign and SEO migration. Learn how to protect rankings, traffic, and authority while launching a new, high-performing site.
    SEO

    How to Measure and Improve AEO Performance in 2025

    Ashish Shetty 6 mins
    Discover key AEO metrics that show your brand visibility in AI-generated results. Learn how to measure and improve answer engine performance across search and AI platforms.
    HubSpot

    The Ultimate Guide to HubSpot CMS Themes and Templates

    Ashish Shetty 6 mins
    Discover how to select, customise, and optimise HubSpot CMS themes and templates for UX, SEO, and speed. Build a conversion-ready website that grows with your business.
    SEO

    Voice Search Optimisation for B2B Marketers

    Ashish Shetty 6 mins
    Learn how to optimise your B2B website for voice and conversational search. Understand how AI and natural language processing shape modern SEO visibility.
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