Transforming a Purpose-Driven Brand for Greater Reach and Engagement
Industry: Nonprofit & Corporate Social Responsibility
Timeline: 10 Weeks
Platform: HubSpot CMS, SEO & Analytics Suite
Services: Website Redevelopment, SEO Optimisation, Content Strategy, Marketing Automation
Overview
GoodCompany.org is one of Australia’s leading social impact platforms, connecting companies, employees, and charities to create meaningful change through volunteering, donations, and fundraising.
As their platform and community grew, GoodCompany wanted to enhance its digital visibility and strengthen its message to better reach corporate partners and purpose-driven audiences.
DigitalScouts was engaged to refine their website, improve SEO performance, and build a sustainable digital marketing framework that aligned with their mission and growth goals.
The Challenge
GoodCompany’s existing digital setup faced several challenges that limited visibility and engagement:
-
Low organic visibility for key purpose and CSR-related keywords.
-
Fragmented website structure that made it difficult for users to navigate or engage with calls to action.
-
Limited analytics insight into campaign and partner engagement performance.
-
No clear content strategy for communicating impact stories to attract new corporate partners.
The goal was to create a digital presence that reflected the organisation’s purpose while delivering measurable results in reach, engagement, and inbound enquiries.
The Solution
DigitalScouts developed a multi-phase optimisation plan focused on improving visibility, website performance, and marketing automation.
The solution included:
-
Full website redesign on HubSpot CMS, optimised for performance, accessibility, and storytelling.
-
SEO audit and content restructuring around high-intent keywords such as “corporate volunteering platform” and “workplace giving programs.”
-
On-page optimisation for key landing pages, including technical SEO fixes and schema markup.
-
Automated marketing workflows for donor and partner engagement.
-
Analytics dashboards in HubSpot to track organic growth, conversions, and engagement across campaigns.
The project was delivered over ten weeks with ongoing support for campaign optimisation and content scaling.
The Results
The digital transformation led to significant growth in visibility and user engagement within the first three months of launch.
| Metric | Before DigitalScouts | After Implementation |
|---|---|---|
| Organic traffic | Limited and inconsistent | 68% increase in three months |
| Keyword rankings | <10 top-10 results | 45 keywords ranking on page one |
| Page engagement | High bounce rate | 32% reduction in bounce rate |
| Lead enquiries | Minimal inbound traffic | 2.3x increase in corporate partnership enquiries |
| Site performance | Slow load times | 90+ PageSpeed Insights score across key pages |
What the Client Said
“The DigitalScouts team helped us with our digital marketing, website, and SEO, delivering outstanding results. The team was always willing and ready to go the extra mile, and we cannot wait to get them back in on our next project.”
— Ash Rosshandler, CEO & Founding Director, GoodCompany.org
What This Means for Your Business
GoodCompany’s story shows how strategic SEO and digital optimisation can help purpose-led organisations amplify their message and scale their impact. By combining technical SEO, HubSpot automation, and storytelling design, DigitalScouts helped GoodCompany build a strong digital foundation for long-term growth.
Book a consultation with DigitalScoutsto discover how we can elevate your organisation’s visibility and performance.
Frequently Asked Questions
Yes. SEO and digital marketing help nonprofits reach donors, volunteers, and corporate partners by improving visibility and engagement with their cause.
GoodCompany saw measurable improvement in organic traffic and partner enquiries within 8–12 weeks of implementation.
About Author
.png?width=150&height=150&name=Sq%20Logo%20(1).png)
Digitalscouts helps B2B companies grow through smarter marketing, automation, and CRM systems. We align strategy, sales, and technology to deliver measurable results for growing businesses.
NEXT
Case Study: How Oliver’s Wines Simplified Sales and Marketing with HubSpot
