--- title: "Case Study: How GoodCompany.org Boosted Visibility and Engagement with DigitalScouts" description: Discover how DigitalScouts helped GoodCompany.org improve SEO, website performance, and digital marketing to achieve 68% more organic traffic and stronger partner engagement. image: https://digitalscouts.co/hubfs/How%20GoodCompany%20Boosted%20Visibility%20and%20Engagement%20with%20DigitalScouts-1.png --- ##### [TABLE OF CONTENTS Table of contents](https://digitalscouts.co/blog/case-study-goodcompany-seo-and-digital-optimisation#) 1. [Home](https://digitalscouts.co/) / 2. [Blog](https://digitalscouts.co/blog) / 3. Case study goodcompany seo and digital optimisation ![Case Study: How GoodCompany.org Boosted Visibility and Engagement with DigitalScouts](https://digitalscouts.co/hs-fs/hubfs/How%20GoodCompany%20Boosted%20Visibility%20and%20Engagement%20with%20DigitalScouts-1.png?width=960&height=640&name=How%20GoodCompany%20Boosted%20Visibility%20and%20Engagement%20with%20DigitalScouts-1.png) # Case Study: How GoodCompany.org Boosted Visibility and Engagement with DigitalScouts [DigitalScouts](https://digitalscouts.co/blog/author/digitalscouts) | Published : November 8, 2025 , Updated: November 15, 2025 ## **Transforming a Purpose-Driven Brand for Greater Reach and Engagement** #### **Industry:** Nonprofit & Corporate Social Responsibility #### **Timeline:** 10 Weeks #### **Platform:** HubSpot CMS, SEO & Analytics Suite #### **Services:** Website Redevelopment, SEO Optimisation, Content Strategy, Marketing Automation ## **Overview** GoodCompany.org is one of Australia’s leading social impact platforms, connecting companies, employees, and charities to create meaningful change through volunteering, donations, and fundraising. As their platform and community grew, GoodCompany wanted to enhance its digital visibility and strengthen its message to better reach corporate partners and purpose-driven audiences. DigitalScouts was engaged to refine their website, improve SEO performance, and build a sustainable digital marketing framework that aligned with their mission and growth goals. ## **The Challenge** GoodCompany’s existing digital setup faced several challenges that limited visibility and engagement: - **Low organic visibility** for key purpose and CSR-related keywords. - **Fragmented website structure** that made it difficult for users to navigate or engage with calls to action. - **Limited analytics insight** into campaign and partner engagement performance. - **No clear content strategy** for communicating impact stories to attract new corporate partners. The goal was to create a digital presence that reflected the organisation’s purpose while delivering measurable results in reach, engagement, and inbound enquiries. ## **The Solution** DigitalScouts developed a multi-phase optimisation plan focused on improving visibility, website performance, and marketing automation. The solution included: - **Full website redesign** on HubSpot CMS, optimised for performance, accessibility, and storytelling. - **SEO audit and content restructuring** around high-intent keywords such as “corporate volunteering platform” and “workplace giving programs.” - **On-page optimisation** for key landing pages, including technical SEO fixes and schema markup. - **Automated marketing workflows** for donor and partner engagement. - **Analytics dashboards** in HubSpot to track organic growth, conversions, and engagement across campaigns. The project was delivered over ten weeks with ongoing support for campaign optimisation and content scaling. ## **The Results** The digital transformation led to significant growth in visibility and user engagement within the first three months of launch. | **Metric** | **Before DigitalScouts** | **After Implementation** | | --- | --- | --- | | Organic traffic | Limited and inconsistent | 68% increase in three months | | Keyword rankings | <10 top-10 results | 45 keywords ranking on page one | | Page engagement | High bounce rate | 32% reduction in bounce rate | | Lead enquiries | Minimal inbound traffic | 2.3x increase in corporate partnership enquiries | | Site performance | Slow load times | 90+ PageSpeed Insights score across key pages | ## **What the Client Said** > “The DigitalScouts team helped us with our digital marketing, website, and SEO, delivering outstanding results. The team was always willing and ready to go the extra mile, and we cannot wait to get them back in on our next project.” > **— Ash Rosshandler, CEO & Founding Director, GoodCompany.org** ## **What This Means for Your Business** GoodCompany’s story shows how strategic SEO and digital optimisation can help purpose-led organisations amplify their message and scale their impact. By combining technical SEO, HubSpot automation, and storytelling design, DigitalScouts helped GoodCompany build a strong digital foundation for long-term growth. [Book a consultation with DigitalScouts](https://digitalscouts.co/contact)to discover how we can elevate your organisation’s visibility and performance. ## Frequently Asked Questions Can SEO and digital optimisation benefit nonprofit organisations? ** Yes. SEO and digital marketing help nonprofits reach donors, volunteers, and corporate partners by improving visibility and engagement with their cause.   What specific improvements were made for GoodCompany? ** Website speed, structure, and search visibility were all enhanced, while HubSpot automation improved engagement tracking and partner communication. How long did it take to see results? ** GoodCompany saw measurable improvement in organic traffic and partner enquiries within 8–12 weeks of implementation. Can HubSpot be used for nonprofit marketing? ** Yes. HubSpot’s CRM and automation tools are ideal for managing donors, tracking campaigns, and engaging with supporters. Does DigitalScouts provide ongoing SEO support? ** Absolutely. We offer continuous SEO monitoring, content optimisation, and performance reporting to sustain and grow your results. ## About Author [![DigitalScouts](https://digitalscouts.co/hs-fs/hubfs/Sq%20Logo%20(1).png?width=150&height=150&name=Sq%20Logo%20(1).png) ](https://digitalscouts.co/blog/author/digitalscouts) [DigitalScouts](https://digitalscouts.co/blog/author/digitalscouts) Digitalscouts helps B2B companies grow through smarter marketing, automation, and CRM systems. We align strategy, sales, and technology to deliver measurable results for growing businesses. 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Tell us about your goals, and let’s explore how we can grow together. ![contact-form-image](https://digitalscouts.co/hs-fs/hubfs/contact-form-image.png?width=550&height=463&name=contact-form-image.png) #### Book a Consultation ## Start a Conversation Share a little about your business and what you’re looking to achieve. 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